A grocery store chain purchases customer data from a credit card company. The grocer uses this data to identify its most loyal customers and offer them special promotions and discounts. What type of data is being used in this scenario?1 分Multi-party Second-party First-party Third-party
Question
A grocery store chain purchases customer data from a credit card company. The grocer uses this data to identify its most loyal customers and offer them special promotions and discounts. What type of data is being used in this scenario?1 分Multi-party Second-party First-party Third-party
Solution
The type of data being used in this scenario is Third-party data. This is because the grocery store chain is purchasing customer data from an external source, the credit card company, which is not directly involved in the interactions with the customers.
Similar Questions
Which represents the proprietary customer datasets that a business collects from customer or audience transactions and interactions?Third-party dataSecond-party dataFirst-party data
Which of the following statements accurately describe first-, second-, and third-party data? Select all that apply.1 分Second-party data comes from outside sources that did not collect it directly. Third-party data comes from outside sources. One drawback of third-party data is that the data-gathering methodology may not be disclosed. An associate records first-party data when receiving direct feedback from customers.
Samiksha is planning a campaign for an ecommerce company. She wants to find out industry trends and audience patterns within the e-commerce sector. So, she purchases information from Gartner, a research firm. What type of data is this?SecondaryPrimaryTertiary
Special DiscountAn e –commerce company is planning to give a special discount on all its product to its customers for the Christmas holiday. The company possesses data on its stock of N product types. The data for each product type represents the count of customers who have ordered the given product. If the data K is positive then it shows that the product has been ordered by K customers and is in stock. If the data K is negative then it shows that it has been ordered by K customers but is not in stock. The company will fulfill the order directly if the ordered product is in stock. If it is not in stock, then the company will fulfill the order after they replenish the stock from the warehouse. They are planning to offer a discount amount A for each product. The discount value will be distributed to the customers who have purchased that selected product. The discount will be distributed only if the decided amount A con be divided by the number of orders for a particular product. Write an algorithm for the sales team to find the number of products out of N for which the discount will be distributed
Data collected from sources outside your organization is referred to as what type of data?*2 pointsExternal dataPurchased dataOutside dataCommercial data
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.