Question 4An airline collects, observes, and analyzes its customers' online behaviors. Then, it uses the insights gained to choose what new products and services to offer. What business process does this describe?1 pointPerformance measurementData-driven decision-makingCollaboration with stakeholdersAnalytical thinking

Question 4An e-commerce website collects, observes, and analyzes its customers' online behaviors. Then, it uses the insights gained to choose when to put certain products on sale. What business practice does this describe?1 pointPerformance measurementData-driven decision-making Organizing dataAnalytical thinking

What is the process of guiding business strategy using facts?1 pointData-driven decision-makingIdentification of data and decisionsStrategic improvementAnalytical planning

Question 7You have just finished analyzing data for a marketing project. Before moving forward, you share your results with members of the marketing team to see if they might have additional insights into the business problem. What process does this support? 1 pointData scienceData analyticsData-driven decision-makingData management

Question 4A software company wants to improve its customer experience scores by 3% over the next 30 days. A data professional works to achieve this objective by understanding current scores and how far away they are from desired scores. They then use data insights to help advance the company from where they are now to where they want to be next month. What does this scenario describe?1 pointGuiding business decisionsGap analysisFuture analysisPlanning

Which of the following processes provides information about customer behaviors from measurable results of marketing campaigns that could lead to an effective launch of a new product?1 pointData storytellingPerformance marketingBrand marketingNarrative context