A fear-based appeal can also use the ______ model that states that the target audience should get information about the severity of the threat based on four cognitive appraisal processes.Multiple choice question.fear probabilityprotection motivationperceived threatcognitive motivation

What are the two main cognitive factors involved in threat perception?Group of answer choicesPerceived likelihood of anxiety.Perceived cost of harm.Perceived likelihood of harm.Cognitive dissonance.Worry.

Which option would be considered an example of a persuasive appeal?A.An adult who tells you what to doB.A photograph of a political candidateC.A fight between two individualsD.An altercation with a police officerSUBMITarrow_backPREVIOUS

Appeals that focus on a consumer's practical, functional, or utilitarian need for a product or service are known as _____ appeals.Multiple choice question.psychologicalrationalemotionalinternal

Which of the following statements explains why marketers use emotional appeals?Group of answer choicesEmotional appeals tend to be informative, and help advertisers convince consumers that their product or service satisfies their needs.Emotional appeals focus on the consumer's practical, functional, or utilitarian need for a product or service.Emotional appeals persuade the target audience to buy the brand because it is the best availableThe positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.

In Psychological warfare, various techniques used, are aimed:-Select one:a. To influence a target audience's value systems.b. To influence a target audience's belief systems.c. To influence a target audience's behavior.d. All of these are correct.