Decide if the following advertisements are used in a masculine or in a feminine culture:1. A commercial for a sports car, emphasizing speed, power, and performance with the slogan“Drive with power and speed.”2. An advertisement for a luxury handbag, emphasizing elegance, sophistication, and style withthe slogan “Carry sophistication with you.”3. A commercial for a high-performance computer, emphasizing speed, efficiency, andproductivity with the slogan “Master efficiency, dominate the competition.”4. An advertisement for a home cleaning service, emphasizing comfort, relaxation, andconvenience with the slogan “Relax, we've got this.”5. A commercial for a gym, emphasizing competition, strength, and achievement with the slogan“Push harder, achieve more.”6. An advertisement for a spa, emphasizing relaxation, pampering, and beauty with the slogan“Find your inner peace.”7. An advertisement for a cooking class, emphasizing creativity, experimentation, and socialinteraction with the slogan “Bring creativity to the table.”8. An advertisement for a yoga class, emphasizing balance, peace, and spirituality with theslogan “Find balance, find peace.”9. A commercial for a high-tech security system, emphasizing control, power, and protectionwith the slogan “Protect what matters most.”10. An advertisement for a healthy meal delivery service, emphasizing wellness, nutrition, andconvenience with the slogan “Eat well, live well.”11. An advertisement for a dance class, emphasizing grace, expression, and creativity with theslogan “Let your creativity soar.”12. A commercial for a personal finance software with the slogan “Take control of your money.”

Match the following slogans with advertisements from masculine or feminine cultures:1. “All the cosmetics in the world can’t do what we can”2. “You’ll never find a softer toilet paper than new Northern Ultra”3. “The world’s number one contact lens” (Acuvue contact lenses)4. “Coffee with soul“ (Doncafe)5. “Prefer the best“ (SieMatic)6. “The best Persil ever!” (Henkel)7. “For harmony in the family” (Giusto)8. “Only the best German quality” (Trigema)9. “The best every morning!” (Kellog’s)10. “Probably the best beer in the world” (Carlsberg)11. “The only truth” (Warsteiner)12. “Every day a little bit better” (REWE)13. “The best films of all times” (Kabel 1)14. “Life becomes easier” (Moulinex)15. “Success is the sum of the right decisions” (Deutsche Bank)femininefemininefemininemasculinefemininefemininemasculine16. “Good, better, Paulaner” (Paulaner beer)17. “Nothing is impossible” (Toyota)18. “Take care of yourself” (Garnier)19. “Impossible is nothing” (Adidas)20. “The magazine against mediocrity” (Tempo

Which of the following statements about gender in advertising is correct?A.Ads typically present men who are interested only in gaining the attention of women.B.Ads present women in ways that suggest they have less power than men and seek men’s attention.C.Ads present women and men in essentially the same ways.D.Ads typically present women in terms of control over men.

Challenging TraditionWhile a lot of brands appeal to culture, some brands take the opposite route and make it a point to challenge traditional expectations. Take a look at the ad below:According to you, which traditional belief is the ad opposing? [POLL]"Women are not as productive in the workplace.""Women should not work long hours.""Women should prioritize their family over their careers.""Women are not good leaders."

STEP 1: Search magazines, websites, newspapers, blogs, or other media venues to find advertisements. Search for advertisements with people in them that are related in some way to sex, gender, or sexuality, as discussed in this module. They can be either print ads or commercials.STEP 2: Find two different advertisements—one that portrays a “negative” or stereotypical view on gender or sexuality, and then one that portrays a “positive” view on gender or sexuality. Post pictures or provide links to these advertisements.STEP 3: Answer the following questions about BOTH advertisements, in a paper of 250-500 words.How does this advertisement portray gender, sex, or sexuality? What is the ad intentionally trying to sell? What unintentional messages might it also be sending?Who is the intended audience of this advertisement? Are there any stereotypes in this ad? How do you think this ad is received? Do you think it is effective? Explain.If you could make adjustments or changes to this advertisement, what would you do, and why?STEP 4: Write a summary paragraph describing your own personal views on gender in advertising. Do you think advertising on the whole is becoming less stereotyped, or more so? How have you seen examples of this in your own life? What steps, if any, do you think should be taken to improve future advertisements

Decide if the following advertisements are used in a high or low uncertainty avoidanceculture:1. advertisements that emphasize the safety and predictability of a product, such as a carwith advanced safety featurescglaeikdfjhb2. advertisements that emphasize innovation and creativity, such as a tech product thatpromotes new and cutting-edge features3. advertisements that use informal or colloquial language, such as a new restaurant thatpromotes its laid-back atmosphere and casual vibes4. advertisements that use clear and structured language to describe a product’s benefits,such as a medication that clearly lists its ingredients and benefits5. advertisements that appeal to a desire for spontaneity and adventure, such as a travelproduct that encourages exploration and discovery6. advertisements that promote personal freedom and autonomy, such as a financialproduct that emphasizes individual decision-making and control7. advertisements that appeal to a desire for structure and order, such as a homeorganisation product that promotes a sense of control and predictability8. advertisements that appeal to a desire for tradition and history, such as a food orbeverage product that emphasizes its long-standing heritage and tradition9. advertisements that appeal to a sense of responsibility and accountability, such as aproduct that promotes eco-friendly or socially responsible practices10. advertisements that appeal to a desire for flexibility and adaptability, such as a work-from-home product that promotes a work-life balance