Why is a social media presence a “must”? (Select all that apply)Question 7Select one or more:a.The Internet is not an influential cultural factor.b.Social media platforms symbolize wealth.c.It drives brand awareness and revenue.d.It could influence new purchasing decisions.

Social media is a collective term for websites and applications that allow users to create and share content, as well as to interact and communicate with each other. Social media platforms can be used for various purposes, such as entertainment, education, information, marketing, activism, and networking. Some of the most popular social media platforms are Facebook, Twitter, Instagram, YouTube, and TikTok.Which of the following sentences will MOST logically complete the above excerpt?A)  Social media has become an integral part of modern society, influencing various aspects of culture, politics, and economy.B)  Social media has increased the exposure and influence of celebrities, influencers, and activists on public opinion and behaviour.C)  Social media has posed many challenges and risks, such as misinformation, cyberbullying, addiction, and privacy breaches.D)  Social media has evolved over time, from simple text-based blogs and forums to multimedia-rich stories and live streams.E)  Social media has diversified its features and functions, such as allowing users to create polls, quizzes, stickers, filters, and hashtags.

Which statements regarding social media strategies in business are true? (Choose every correct answer.)Multiple select question.One or two employees with minimal social media experience can probably manage the online presence for most companies.Marketers should track the results.Any social media presence will increase sales, even if the company puts little effort into it.The message should be surprising.

Which of the following is true of social media?Multiple choice question.It embraces print and electronic means of communication that carry messages to widespread audiences.It is the collective benefit of social networks, which are built on reciprocal trust. It allows people to create and share online content or participate in social networking.It is the process by which a relatively small amount of people in the media industry control the material that reaches the audience.

Why do businesses establish a presence on social media platforms?Multiple select question.To monitor employeesTo interact with customersTo increase brand awarenessTo increase sales

PART A: Which of the following best describes a central idea of the text?A. The majority of people actively seek out others with different or opposing views because they want to be challenged about their ideas.B. Social media sites should be given more credit for the power they hold, especially in the entertainment industry.C. Due to the design of many social media platforms, people are more likely to stay within their "real life" social cliques and interest circles while online.D. Internet users should make a daily effort to reach out to people outside of social media and meet in person.