Every time a person is exposed to a brand, they are in contact with the ------------------ .Question 2Answera.Brand Touchpointb.None of the Abovec.Brand Personalityd.Brand Communication

t is important to keep the -------------------- consistent at every ---------------- .Question 19Answera.Brand Personality, Touchpointb.Brand Personality, Communicationc.Branding, Experienced.Name, experience

The human characteristics that bring a brand to life and help establish an emotional connection with customers and employees is–Question 4Answera.Brandb.Brand’s Personalityc.Brand’s experienced.Brand’s Name

What makes a brand?Question 21Answera.None of the Aboveb.Valuesc.Customer Experienced.Personalitye.Perceptionf.All of the Above

Which of the following is not considered an element of a brand:Group of answer choicesan emotional connectiona personalitya CDa story

A brand is simply a collection of perceptions in the mind of the consumer.Question 25Answera.FALSEb.TRUE