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Marketing intelligence has three components, which are:a.Direct marketing, Measurement, Reportingb.Data, Analysis, Visualisationc.Analysis, Reporting, Presentationd.Research questions, Data, Analysis

Question

Marketing intelligence has three components, which are:a.Direct marketing, Measurement, Reportingb.Data, Analysis, Visualisationc.Analysis, Reporting, Presentationd.Research questions, Data, Analysis

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Solution

The three components of marketing intelligence are: Data, Analysis, Visualisation. So, the correct answer is b. Data, Analysis, Visualisation.

  1. Data: This is the raw information that you gather about your market, your customers, and your business. It can come from a variety of sources, including customer surveys, sales records, and industry reports.

  2. Analysis: This is the process of examining the data you've collected to uncover patterns, trends, and insights. This can involve statistical analysis, data mining, and predictive modeling.

  3. Visualisation: This is the presentation of your analysis in a format that's easy to understand and interpret. This could be a chart, a graph, a dashboard, or some other type of visual representation.

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