Your UX design team is partnering with the client’s marketing and branding team. What elements should your team discuss with the client team to help ensure the design choices are on target? Select all that apply.1 pointVoiceCompetitorsCompany hierarchyTone
Question
Your UX design team is partnering with the client’s marketing and branding team. What elements should your team discuss with the client team to help ensure the design choices are on target? Select all that apply.1 pointVoiceCompetitorsCompany hierarchyTone
Solution
Your UX design team should discuss the following elements with the client's marketing and branding team to ensure the design choices are on target:
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Voice: This refers to the personality and emotion infused into a company's communications. It plays an essential role in making sure that the company's message resonates with its target audience.
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Competitors: Understanding who the client's competitors are can help your team design a UX that differentiates the client from its competitors. This can include analyzing the competitors' strengths and weaknesses in their UX design.
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Company hierarchy: While this might not directly influence the UX design, understanding the company hierarchy can help your team understand who the decision-makers are and how decisions are made. This can help your team navigate any potential roadblocks during the design process.
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Tone: This is related to voice, but while voice remains consistent, the tone changes to fit the context of the message. The tone should match the overall feel of the brand and the specific message being communicated.
So, all the options apply.
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