The process of dividing the total market into groups whose members have similar characteristics is market .

The process of dividing the total market into groups with similar characteristics is called target marketing.True false question.TrueFalse

Which term refers to dividing a market into smaller groups based on similar characteristics and needs?Responses

Divides the market into homogeneous groups.

Dividing the market using a group's values, attitudes, and interests is segmentation.

Market involves aggregating prospective buyers into groups, or segments, that have common needs and will respond similarly to a marketing action.