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Which of the following are pricing strategies? Question 41Answera.Status quo, penetration pricing, price skimmingb.Status quo, prestige pricing, price fixingc.Status quo, dynamic pricing, price skimmingd.Status quo, prestige pricing, single pricing

Question

Which of the following are pricing strategies? Question 41Answera.Status quo, penetration pricing, price skimmingb.Status quo, prestige pricing, price fixingc.Status quo, dynamic pricing, price skimmingd.Status quo, prestige pricing, single pricing

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Solution

The correct answer is:

a. Status quo, penetration pricing, price skimming

Here's why:

  • Status quo pricing: This is a pricing strategy where a company determines its pricing based on the existing market price or competition to avoid price wars.

  • Penetration pricing: This is a pricing strategy where a company sets a low initial price for a new product or service to attract customers from competitors. The price is usually increased once market share has been captured.

  • Price skimming: This is a pricing strategy where a company sets a high initial price for a new product or service. The price is usually lowered over time as the product becomes less novel or as competition increases.

The other options include pricing strategies that are not typically recognized or are considered illegal in many jurisdictions, such as price fixing.

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