What is the main benefit of using broad match keywords in a Google Ads campaign?They allow for highly targeted advertisingThey can help increase ad impressionsThey help to lower cost-per-click (CPC)They offer greater control over ad placements

Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together?

What are the benefits of programmatic advertising for advertisers?It allows advertisers to target their ads more effectivelyIt allows advertisers to buy ad space more efficientlyIt helps advertisers to measure the results of their campaigns more accuratelyAll of the options are correct

Why do search ad extensions matter?The cost-per-click on ad extensions is lower than on a search ad headlineThey guarantee higher engagement for advertisersThey increase ad quality and drive lower conversion costsThey increase engagement and influence ad quality

How do negative keywords assist a Search campaign?They allow marketers to add negative keywords as a means of limiting the terms competitors can bid on at auction.They prevent ads from being delivered for searches that might otherwise qualify but most likely don't match the intent of the search.They give marketers insight into what other searches customers are using to arrive at their business.They can help eliminate the possibility of customers writing unfavorable reviews about a particular business.

What is the term for the practice of creating ad groups with a small number of highly relevant keywords and ads?Exact MatchNarrow TargetingSingle Keyword Ad Groups (SKAGs)Broad Match