Which of the following best describes a UX formative evaluation?Running a focus group to understand the needs of a target audience1Usability testing on a live site conducted in a competitive analysis2Qualitative usability testing on a prototype to find out what needs to be changed3Quantitative usability testing on a live site for benchmarking purposes4ReportConfirm
Question
Which of the following best describes a UX formative evaluation?Running a focus group to understand the needs of a target audience1Usability testing on a live site conducted in a competitive analysis2Qualitative usability testing on a prototype to find out what needs to be changed3Quantitative usability testing on a live site for benchmarking purposes4ReportConfirm
Solution
The best description for a UX formative evaluation is "Qualitative usability testing on a prototype to find out what needs to be changed". This is because formative evaluation in UX is about making something better during its formation or creation. It's a process of trying to understand how well a user can use a system to achieve a goal and then refining or iterating on the design based on the feedback received. This is typically done on prototypes before the final product is launched.
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