Notes Paperwork is a chore, especially when registering a beauty brand in a foreign land. Beauty veteran Lynn Tan knows this too well, having made all the necessary applications with the US Food and Drug Administration (FDA) and European Union (EU) to retail The Powder Shampoo overseas. This was the only way to grow her brand globally and spread the sustainability message.
 Today, the made-in-Singapore brand sells worldwide through its online platform and distributors in the UK, US, Netherlands, Indonesia and Hong Kong. She says that The Powder Shampoo just inked a partnership with Sephora to retail its products in five countries within Asia early next year. It also plans to expand to Malaysia, the Philippines, Australia, and Norway. The brand is also in discussions with retailers or distributors in Kazakhstan, Korea, Scandinavia, Canada, Greece, Spain and Ireland.
 In Singapore, the Powder Shampoo sells its products in department stores like Isetan and Metro, smaller retailers like Beaute by Nature and online platforms like Lazada and Shopee. From March, you can find it on Singapore Airlines’ Kris Shop as well. The Powder Shampoo sells extremely well in Singapore, but it has also been well received in the UK since it entered the market last October. Thanks to a glowing review in The Telegraph, sales skyrocketed. Tan says that one person would buy something for every two people she presented the product to at a beauty fair.
 On top of that, it has been getting plenty of love from beauty editors from magazines such as L’Officiel Singapore, which awarded it Best Hair Loss Shampoo for its Invigorating and Stimulating Shampoo for Thinning and Aging Hair — a global bestseller. It has also won a Vegan Choice Awards brand award and is being considered for a sustainability award by Marie Claire UK.
 Launched in April 2022, the idea for The Powder Shampoo came during the Covid-19 lockdown, when Tan was hit with an existential crisis about the kind of future her children and grandchildren would grow up in. She says: “I learned greenhouse gas emissions will increase to 49 metric tons by 2030 and double by 2050. This could irreversibly damage the planet we call home. The sad reality is that my grandchildren would not know what it’s like to walk through a forest or a field of grass.”
 Across the shampoo and body wash ranges, The Powder Shampoo uses 28 botanically derived ingredients and eight micro-encapsulated essential oils, minus nasty sulphates, silicones, parabens, phthalates, or synthetic fragrances. “We believe in the power of plants and the solutions that the Earth provides for us. I put good ingredients like ginseng, ginger and biotin in the shampoos. There’s biotin in all the hair care products because who doesn’t want thicker, fuller hair?” says Tan.
 Clean freshwater makes up 2.5% of all water on Earth, and just 1% of it is easily accessible. This means only 0.007% of the planet’s water is available for use by 6.8 billion people. Most liqui

Analyse and explain the distribution strategy that The Powder Shampoo has adopted in Singapore (7 marks) and provide one (1) suggestion to help them to increase sales (5 marks)

As part of an integrated communication campaign, develop two (2) distinct digital communication tools to attract and effectively persuade customers to use The Powder Shampoo (16 marks). Please include a suitable message appeal in your answer (4 marks).

The business of L'Oreal, the world's largest cosmetics firm, is beauty. From its headquarters in France, it markets billions of dollars of products, its advertising fills the pages of women's magazines, & it controls leading laboratories, pharmaceutical plants, & research institutes. This startling book shows the other face of beauty: how this giant company became a haven for ex- Nazis.What is the title?Hint: harsh odour

Question 1BeeUTee Pty Ltd operates an online retail business, through which consumers can purchase beautyproducts and arrange beauty treatments online. LipStick Pty Ltd is smaller online beauty businessthat was founded 15 years ago by Lady Lydia, a well-known and flamboyant hairdresser.In February this year, BeeUTee approached Lady Lydia, to see if Lady Lydia is interested in sellingLipStick. LipStick and BeUTee sign a confidentiality agreement to allow BeeUTee the opportunity toconduct due diligence and make an offer.Between March and April, BeeUTee conducted a due diligence analysis of the BeeUTee business anddiscovered the following:• LipStick did not spend very much money on IT security and turned off that security measuresit had for three weeks in early December each year. The Christmas holiday season was thebusiest period of the year for LipStick, and the security measures slowed the website,annoying customers.• In December last year, an unknown person had somehow copied the whole customer list,including name, email address, mailing address and yearly betting turnover of everycustomer.• This unknown person had somehow obtained user admin log in credentials. The User Idused was ADMIN and the password for this account was SUNSHINE321. This password wasset in October 2019, and was not changed until January 2022.• When Lady Lydia was told about the above, she said to forget about it, don’t carry out anyfurther investigations, and not to tell anyone. Lady Lydia said it was probably a computerscience student doing the hack as part of an assignment.LAWS3100_2024_S1_Tutorial Programme• There is no evidence that the customer list was used by anyone or that the incident causedany detriment to LipStick or that the customer list was being offered for sale on the darkweb.Prior to the sale, was LipStick in compliance with the Australian Privacy Principles? What are the risksfor BeeUTee of going ahead with the sale?

Determine whether The Powder Shampoo has adopted the waterfall or the sprinkler approach when deciding how many markets to enter (6 marks) and illustrate two (2) suitable modes of market entry that it can adopt to enter the foreign markets such as Australia and the Philippines