What is the role of 'People' in the 7Ps framework for services?Determining the price point for servicesDesigning promotional strategiesCreating tangible aspects of servicesInteracting and delivering the service to customers
Question
What is the role of 'People' in the 7Ps framework for services?Determining the price point for servicesDesigning promotional strategiesCreating tangible aspects of servicesInteracting and delivering the service to customers
Solution
In the 7Ps framework for services, the role of 'People' is interacting and delivering the service to customers. This includes everyone who is involved in the service, such as employees, management, and even customers themselves. These individuals can affect the customer's perception of the service, so it's important that they are competent and have a good understanding of the service being provided.
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