Coca-Cola is available at retail outlets worldwide; its products are available in vending machines, grocery stores, fast-food restaurants, and even online. This product availability is an example of which type of distribution strategy?Multiple Choiceintensiveexclusiveadministeredselectivesaturation
Question
Coca-Cola is available at retail outlets worldwide; its products are available in vending machines, grocery stores, fast-food restaurants, and even online. This product availability is an example of which type of distribution strategy?Multiple Choiceintensiveexclusiveadministeredselectivesaturation
Solution
The product availability of Coca-Cola at retail outlets worldwide, including vending machines, grocery stores, fast-food restaurants, and online, indicates the use of an intensive distribution strategy.
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