McDonald’s using the spice zapper filter which allows users to zap nuggets as they fall is an example of –Question 4Answera.Social commerceb.Conversational marketingc.Micro communitiesd.Use of augmented reality for marketing

Many big brands are working with very diverse models to showcase their products and talk about their services. This change in presenting a brand in the social world is because of –Question 9Answera.Conversational Marketingb.Short form videos are trendingc.Augmented Realityd.Inclusivity matters more than ever now

North Face’s innovative Expert Personal Shopper uses ________ to determine what products consumers seek when they click onto the website.Multiple Choicedemographicssales repsAImarketingcustomer surveys

McDonald's marketing has different strategy in different regions. Even in Asia, the advertising content for each country is different. For example, in Japan, most Japanese have high preferences on animations and the animation in Japan is the fastest growing industry as well. So McDonald's tends to use more animation elements for marketing and advertising. It aims to attract more target customers, including kids, teenagers, and even young adults. Many well-known cartoons were used in McDonald's advertisement marketing that enhances the attractiveness and popularity of products. In Malaysia, the Halal logo are indicated in all kinds of Halal food advertising. It also emphasizes on good values with draw attentions of local customs. The customs in different areas presents diversity. McDonald's also considered the local eating habits to practice the different marketing strategies. For example, many Chinese people choose Chinese food for breakfast, McDonald's launched a Chinese-style breakfast based on the eating habits (Li, 2016). What attribute of global corporations does McDonald's practice?Select one:a.Turbo-charged by the internetb.Understand different culturesc.Measure successd.Carefully chosen international partners

Solutions which easily reachable to customers area.Words, Visual representations, Time, behaviour, physical objectb.Only physical objectc.Only Visual representationsd.Behavior

What is an example of customer self-service?OPTION ACTIONCustomer Focused Group Mystery shopping Phone surveys Frequently Asked Questions