Earned media refers to publicity gained through promotional efforts other than paid media advertising. It includes things like word-of-mouth, buzz, viral marketing, social media mentions, shares, reposts, reviews, recommendations, or content picked up by third-party sites.

1. "Paid search ads" - This is not an example of earned media. Paid search ads are a form of paid media, where companies pay to have their ads displayed on search engine results pages.

2. "Social media accounts" - This is not necessarily an example of earned media. While social media can be a platform for earned media (such as when users share or engage with your content), simply having social media accounts does not constitute earned media.

3. "Positive press coverage" - This is an example of earned media. When a company receives positive coverage from the press without paying for it, this is considered earned media.

4. "Written reviews" - This is also an example of earned media. When customers or other parties write reviews about a company or its products/services, this is considered earned media.

So, the examples of earned media from the options provided are "Positive press coverage" and "Written reviews".

Question

Earned media refers to publicity gained through promotional efforts other than paid media advertising. It includes things like word-of-mouth, buzz, viral marketing, social media mentions, shares, reposts, reviews, recommendations, or content picked up by third-party sites.

1. "Paid search ads" - This is not an example of earned media. Paid search ads are a form of paid media, where companies pay to have their ads displayed on search engine results pages.

2. "Social media accounts" - This is not necessarily an example of earned media. While social media can be a platform for earned media (such as when users share or engage with your content), simply having social media accounts does not constitute earned media.

3. "Positive press coverage" - This is an example of earned media. When a company receives positive coverage from the press without paying for it, this is considered earned media.

4. "Written reviews" - This is also an example of earned media. When customers or other parties write reviews about a company or its products/services, this is considered earned media.

So, the examples of earned media from the options provided are "Positive press coverage" and "Written reviews".

Knowee AI · Accepted Answer

Earned media refers to publicity gained through promotional efforts other than paid media advertising. It includes things like word-of-mouth, buzz, viral marketing, social media mentions, shares, reposts, reviews, recommendations, or content picked up by third-party sites.

1. "Paid search ads" - This is not an example of earned media. Paid search ads are a form of paid media, where companies pay to have their ads displayed on search engine results pages.

2. "Social media accounts" - This is not necessarily an example of earned media. While social media can be a platform for earned media (such as when users share or engage with your content), simply having social media accounts does not constitute earned media.

3. "Positive press coverage" - This is an example of earned media. When a company receives positive coverage from the press without paying for it, this is considered earned media.

4. "Written reviews" - This is also an example of earned media. When customers or other parties write reviews about a company or its products/services, this is considered earned media.

So, the examples of earned media from the options provided are "Positive press coverage" and "Written reviews".

Which of the following are examples of earned media? Select all that apply.0.5 / 1 pointPaid search adsThis should not be selectedPlease review the video on types of digital media.Social media accountsPositive press coverage CorrectWritten reviews

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