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Suppose you are the owner of a luxury watch brand. You notice that your sales have been declining for the last two months. You know that there are other competitors who have priced their products lower. You form a hypothesis that the cause of lower sales is the low-priced products of competitors. Therefore, you lower the prices of your products. However, after another month, your sales still haven’t increased. What is this kind of hypothesis called?

Question

Suppose you are the owner of a luxury watch brand. You notice that your sales have been declining for the last two months. You know that there are other competitors who have priced their products lower. You form a hypothesis that the cause of lower sales is the low-priced products of competitors. Therefore, you lower the prices of your products. However, after another month, your sales still haven’t increased. What is this kind of hypothesis called?

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Solution

This kind of hypothesis is called a "refuted hypothesis". A refuted hypothesis is one that is proven to be incorrect after testing or observation. In this case, the hypothesis that lowering the prices of your products would increase sales was proven incorrect when sales did not increase after the price drop.

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