with the latest literature, discuss the best communication practices (Dos and Don’ts) in detail of formal communication to the external stakeholders of an organization, with references

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Sure, here is a detailed discussion on the best communication practices (Dos and Don’ts) in formal communication to the external stakeholders of an organization, based on the latest literature:

1. Do's

   • Clarity and Conciseness: According to Cardon (2016), clear and concise communication is key in formal communication with external stakeholders. Avoid jargon and use simple language to ensure your message is understood.
   • Consistency: Consistency in the message across all communication channels is crucial (Cornelissen, 2017). This helps in building trust and credibility.
   • Timeliness: Timely communication is important. Stakeholders should be updated regularly and in a timely manner (Freeman, 2010).
   • Honesty and Transparency: Be honest and transparent in your communication. This helps in building trust and maintaining a good relationship with the stakeholders (Morsing & Schultz, 2006).
   • Feedback: Encourage feedback from stakeholders. This can help in improving communication and building a better relationship (Neville, Bell, & Mengüç, 2005).

2. Don'ts

   • Don't Ignore Negative Feedback: Negative feedback should not be ignored. It should be addressed promptly and appropriately (Benoit, 1997).
   • Don't Over-communicate: Over-communication can lead to information overload and confusion. It's important to communicate effectively and efficiently (Eppler & Mengis, 2004).
   • Don't Be Inconsistent: Inconsistent messages can lead to confusion and mistrust. Ensure that the message is consistent across all communication channels (Cornelissen, 2017).
   • Don't Delay Communication: Delay in communication can lead to speculation and rumors. It's important to communicate in a timely manner (Freeman, 2010).
   • Don't Be Dishonest: Dishonesty can lead to loss of trust and credibility. Always be honest and transparent in your communication (Morsing & Schultz, 2006).

References

• Benoit, W. L. (1997). Image repair discourse and crisis communication. Public relations review, 23(2), 177-186.
• Cardon, P. W. (2016). Business communication: Developing leaders for a networked world. McGraw-Hill Education.
• Cornelissen, J. (2017). Corporate communication: A guide to theory and practice. Sage.
• Eppler, M. J., & Mengis, J. (2004). The concept of information overload: A review of literature from organization science, accounting, marketing, MIS, and related disciplines. The information society, 20(5), 325-344.
• Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge university press.
• Morsing, M., & Schultz, M. (2006). Corporate social responsibility communication: stakeholder information, response and involvement strategies. Business Ethics: A European Review, 15(4), 323-338.
• Neville, B. A., Bell, S. J., & Mengüç, B. (2005). Corporate reputation, stakeholders and the social performance-financial performance relationship. European Journal of Marketing.