The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.  For the Vermont Teddy Bear Company, Teddy bears are an example of aGroup of answer choicesSKU.product mix.marketing category.product class.product line.

Review the claim and the two pieces of evidence.Handmade products are more meaningful and personal than machine-made items.Evidence A: According to a recent Journal of Marketing study, people prefer handmade items because of their connection to the artist. The authors of the study state that people see handmade products as transmitting the artist's love for the product.Evidence B: In an interview at a regional craft fair, one shopper said that he prefers to buy handmade over machine-made gifts for friends and relatives, saying, "I feel that buying handmade gifts ensures that the item was carefully made using quality materials."Why is Evidence A stronger than Evidence B?Evidence B does not directly support the claim. It does not show why people prefer handmade products.Evidence B is anecdotal. It might not represent everyone's thoughts on handmade items.Submit

Consider this claim:Handmade products are more meaningful and personal than machine-made items.Which piece of evidence better supports this claim?Evidence A: According to a recent Journal of Marketing study, people prefer handmade items because of their connection to the artist. The authors of the study state that people see handmade products as transmitting the artist's love for the product.Evidence B: In an interview at a regional craft fair, one shopper said that he prefers to buy handmade over machine-made gifts for friends and relatives, saying, "I feel that buying handmade gifts ensures that the item was carefully made using quality materials."Submit

The Southland Wool Company sells handmade Sheep’s wool animals at local farmers markets. They are designed to be given as gifts for children. The Woolly Chick is one animal it designed as a gift at Easter.  This is an example of a:Group of answer choicesproduct line.product class.product form.product item.product mix.

Bolt Athletics sells clothing and sporting goods. These are examples of ________ products.Multiple Choiceconvenienceshoppingcommercializationspecialty

Products and services for which the consumer shows a such a strong preference that they will expend considerable effort to search for the best suppliers, such as a Canada Goose jacket, are called products and services.