When coming up with new content that's engaging, informative, or fun, there are many different topics you can post about. Which of the following are examples of the different kinds of posts you can create for your page? (Select all that apply)1 pointA series of posts promoting a competitor's page to show how their product or service is better.A series of public statements responding to negative customer reviews.A social media takeover by an influencer for a day.A video from the perspective of an employee showing followers what it’s like to work at your business.

Which of the following categories does engaging social media content typically fall into when trying to create value for our audience on social media, and create posts that will keep them engaged? (Select correct answer)1 pointPosts that are educational, that teach, update, or inform. Posts that are inspirational and feel-goodPosts that are fun and entertainingAll of the above

What are the features of a persuasive presentation?How can I apply this knowledge when I create my persuasive presentation?

What are the key themes according to you which our organization must focus on, in coming months for social media posts?

For this assignment, you will choose a social media post, event, incident, trend or campaign from one of your own social media feeds that connects to at least one of the topics from Weeks 1 - 5 (platformisation, gender, race, disability and activism). You will conduct a case study analysis of the chosen social media phenomenon, considering issues of diversity, inclusion and harm. For the assignment you must:Choose a social media post, event, incident, trend or campaign from one of your own social media feeds that connects to at least one of the topics from Weeks 1-5 of the unit.Conduct research on the chosen social media phenomenon, considering the following:Research on social media and digitally situated cultural production (such as scholarly papers, including unit readings)Research diversity, inclusion and harms online (such as scholarly paper including unit readings, research reports, and other high-quality informal sources). How does this case align or misalign with this research and scholarship?What new insights can your research add to this discussion/debate?Include original empirical evidence of your case study, for example, annotated screenshots. Write in an academic tone, structured to include an introduction, body and conclusion, and use APA style referencing. Submit via Turnitin as a word or pdf file.

Share ideas about how business goals and objectives, basic promotional objectives and social media objectives may differ. Provide examples for each.