This type of sampling is often used by market researchers. Interviewers are given a quota of subjects of specified type to attempt to recruit.Group of answer choicesQuota samplingSnowball samplingPurposive samplingConvenience sampling
Question
This type of sampling is often used by market researchers. Interviewers are given a quota of subjects of specified type to attempt to recruit.Group of answer choicesQuota samplingSnowball samplingPurposive samplingConvenience sampling
Solution
The type of sampling often used by market researchers is quota sampling. In quota sampling, interviewers are given a quota of subjects of a specified type to attempt to recruit. This means that the researchers have predetermined quotas for different demographic groups or characteristics that they want to include in their sample. The interviewers then go out and recruit individuals who fit into these predetermined quotas until they have reached their desired sample size. Quota sampling allows researchers to ensure that their sample is representative of the population they are studying, as it allows for control over the composition of the sample.
Similar Questions
It is perhaps the easiest method of sampling because participants are selected based on availability and willingness to take part.Group of answer choicesSnowball samplingConvenience samplingQuota samplingPurposive sampling
In which of the following types of sampling the information is carried out under the opinion of an expert?(1 Point)quota samplingconvenience samplingpurposive samplingjudgement sampling
This sampling method is commonly used in social sciences when investigating hard-to-reach groups.Group of answer choicesPurposive samplingQuota samplingSnowball samplingConvenience sampling
In quota sampling, participants are selected based on:a.Their availability and convenienceb.Proportions to match certain criteria or characteristics of the populationc.Their unique characteristics or qualitiesd.Their willingness to participate in the study
What kind of sample occurs when you put an ad in the newspaper and ask readers to take your survey?Group of answer choicesAn undercoverage sampleA self-selected sampleA stratified sampleA random sample
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