It refers to the process of the right capacity type to the right kind of customer at the right price at the right time with the purpose of maximizing yield or revenue.Select one:a.Yield managementb.Cost managementc.Resource managementd.Sales managementClear my choice
Question
It refers to the process of the right capacity type to the right kind of customer at the right price at the right time with the purpose of maximizing yield or revenue.Select one:a.Yield managementb.Cost managementc.Resource managementd.Sales managementClear my choice
Solution
The correct answer is a. Yield management. This process is all about understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, perishable resource. It's often used in industries like airlines, hotels, and other sectors where booking happens in advance.
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