It is _____ electronically track the social media users who click on a website or ad than it is to track consumers who watch, listen to, or read traditional media.Multiple Choicefar simpler tomore difficult tomore costly toless “green” tofar more complicated to

Using information posted on the internet to track a target's location and activities is an example of _________.

Which of these allows a marketer’s website to record a user’s visit, track visits to other websites, and store and retrieve this information in the future?Group of answer choicesspamwormscookiestrackersloggers

is the name for the extremely large amount of information captured from online behaviors (especially social media), which are analyzed for patterns.

For most consumers, social media is accessed most often throughMultiple choice question.desktop computerssmart TVslaptop computersmobile devices

What is the term for a type of social media ad that appears in a user's news feed and blends in with the organic content?Text AdDisplay AdSponsored PostBanner Ad