Intermediaries may assist with the process of moving goods from the producers to the consumer. This affects what factor in the marketing mix?Multiple choice question.ProductPlacePromotionPrice
Question
Intermediaries may assist with the process of moving goods from the producers to the consumer. This affects what factor in the marketing mix?Multiple choice question.ProductPlacePromotionPrice
Solution
The correct answer is "Place". Intermediaries assist in the distribution of goods, which is related to the 'Place' factor in the marketing mix. This factor involves getting the product from the producer to the consumer and includes decisions about where and how a product will be sold.
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