Roles performed by a Sales ManagerSuppose you are a regional sales manager at Patanjali and are responsible for sales in the states of Punjab, Uttarakhand, Himachal Pradesh, and Jammu and Kashmir.You have a team of 90 mid-level and junior-level sales executives. Patanjali products retail through multiple channels, including grocery stores, franchise model brand stores, and supermarkets such as Big Bazaar. The biggest dealer in a territory has expressed certain concerns regarding their business. According to them, the newly-opened Big Bazaar in the region is affecting their retail business. Also, since the margin for Big Bazaar is higher than the wholesale margin, Big Bazaar is able to offer higher discounts. Therefore, the dealer has requested for a margin revision or additional schemes for wholesalers.Identify the skill required to resolve this issue.Channel managementMan ManagementTerritory ManagementNone of the Above
Question
Roles performed by a Sales ManagerSuppose you are a regional sales manager at Patanjali and are responsible for sales in the states of Punjab, Uttarakhand, Himachal Pradesh, and Jammu and Kashmir.You have a team of 90 mid-level and junior-level sales executives. Patanjali products retail through multiple channels, including grocery stores, franchise model brand stores, and supermarkets such as Big Bazaar. The biggest dealer in a territory has expressed certain concerns regarding their business. According to them, the newly-opened Big Bazaar in the region is affecting their retail business. Also, since the margin for Big Bazaar is higher than the wholesale margin, Big Bazaar is able to offer higher discounts. Therefore, the dealer has requested for a margin revision or additional schemes for wholesalers.Identify the skill required to resolve this issue.Channel managementMan ManagementTerritory ManagementNone of the Above
Solution
The skill required to resolve this issue is Channel Management. This is because the issue at hand involves managing different distribution channels (grocery stores, franchise model brand stores, and supermarkets like Big Bazaar) and ensuring that they all can operate effectively without cannibalizing each other's sales. The sales manager would need to negotiate with both the dealer and Big Bazaar to come up with a solution that satisfies both parties. This could involve revising the margin structure or offering additional schemes for wholesalers, as suggested by the dealer.
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