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Ansoff MatrixTake a look at the following strategies adopted by Honda. Which one of these is in line with a market development strategy?Honda wants to start selling its cars in MalaysiaHonda wishes to relaunch a new version of its retired 'Accord EV Plug-in' car modelHonda starts a customer loyalty programme to improve customer relations and referralsHonda signs more dealerships in cities where it already has a presence

Question

Ansoff MatrixTake a look at the following strategies adopted by Honda. Which one of these is in line with a market development strategy?Honda wants to start selling its cars in MalaysiaHonda wishes to relaunch a new version of its retired 'Accord EV Plug-in' car modelHonda starts a customer loyalty programme to improve customer relations and referralsHonda signs more dealerships in cities where it already has a presence

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Solution

The strategy that aligns with a market development strategy according to the Ansoff Matrix is "Honda wants to start selling its cars in Malaysia". This is because market development involves selling existing products in new markets. In this case, Honda is looking to enter a new geographical market (Malaysia) with its existing product (cars).

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What is market development as per Ansoff matrix?  A. Selling present product to present market  B. Sell present product in new market to gain new customers  C. Develop new product to sell in present market  D. Develop new product and target them in new market

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