Strategic Recommendations for Oliver’sMenu Customisation and RecommendationsOliver's could enhance customer experience and satisfaction by offering menu customisation and combination recommendations. This strategy aligns with the growing trends in health awareness and diet culture, in which people are more mindful of their choice of food (Lopreiato & Risbud 2021). Not only does this strategy cater to people with different dietary requirements, but it also empowers customers to have the freedom to choose their food ingredients and portion sizes. In addition, Oliver's can expand on this strategy and offer suggestions to customers tailored to their taste preferences, age groups, and other specific health needs. Oliver's could use customer insights collected from previous sales data to create recommendations to customers, enhancing customers' experience with Oliver's with a touch of personalisation.Oliver's could also consider expanding its menu offerings and sourcing ingredients from global sources. This would help neutralise the threats of instability in the local supply chain, provide access to a broader range of ingredients at a lower cost (Torres 2016), and increase the diversity in Oliver's offerings, mitigating the pressure from existing competitors. Oliver's could utilise its unique value proposition and brand reputation when introducing the menu customisation campaign and its partnership with EG as a platform to expand its audience to EG customers. By doing so, Oliver's could further distinguish itself from competitors, and this strategy does not require substantial funding, as Oliver's already has sufficient reputational resources and only needs to make minor changes in how they serve their dishes. Yet, the business should ensure that adequate training is provided to employees to facilitate the new strategy smoothly. Overall, this strategy is suitable and feasible to implement and helps Oliver's strengthen their competitive edge by leveraging existing strengths and strategic relationships.Partnership with Health InfluencersMoreover, building a partnership with Health influencers is another recommendation for Oliver’s operation. The firm could establish a department to focus on developing a program of partnering with health and fitness influencers. Research and relationship management with influencers are necessary while carrying out the program. Youtubers who run health and fitness channels can be an example of the influencer. Promotion of the products can be conveyed through their videos, which enhance the spread of brand recognition.The program aligns with the socio-cultural trend that people are more concerned about health and fitness, and more customers tend to choose Oliver’s products as the confidence shown in influential YouTubers. It will also neutralise the threat as a collaboration between health influencers and other fast food companies competitors such as Mcdonald's is rare. It contributes to the differentiation of the company and creates a unique value proposition for customers. Also, The strategy leverages Oliver's strong brand and existing partnerships (e.g., EG, national parks) to gain the trust of health influencers. Despite an equity deficit, the plan neutralises this weakness by collaborating with influencers for mutual publicity. Oliver's offers complimentary meals or products in exchange for influencer photography and promotion, potentially boosting brand visibility.Make a 3 minute one page PowerPoint presentation based on this.