What does the term ‘Customers are more than customers’ mean in terms of its reference to the concept of democracy?1 pointCustomers take on a more complex set of roles, such as both writing and reading reviews on Rotten Tomatoes.Customers have a singular focus in terms of buying and using a product.Customers are focused on reviewing products rather than purchasing products.Spending no money on traditional advertising or sales promotions.

_____ customers are organizations such as corporations; small businesses; government agencies; wholesalers; retailers; and nonprofit organizations, such as hospitals, universities, and museums.Group of answer choicesC2CB2BP2PB2C

Define the meaning of Customer Service.

Customer LoyaltyThere are five questions associated with this passageSuccessful companies try to increase revenue and reduce costs by building strong customer loyalty. They do this by providing value in their products and services.Companies that are successful know that customers build relationships with their employees. The quality of these relationships affects how customers view the company. If employees offer higher levels of service, then customers feel better about the company.Employees can give better service to customers if they know more about their company’s products and services. The longer that employees stay with a company, the more they know about what it has to offer customers.Having more knowledgeable employees often means that a company can offer better service to its customers. As the quality of service goes up, customer loyalty also goes up.Companies benefit in the following ways by building customer loyalty:Sales increase as repeat business and referrals increase.The cost of finding new customers is reduced.Employees become happier because they are valued by loyal customers.Most importantly, as revenue goes up and costs go down, profits increase.It is almost impossible to build strong customer loyalty without knowledgeable, committed employees. It appears that customer loyalty and employee loyalty go hand in hand. Therefore, both customer loyalty and employee loyalty are essential to a company’s success.What happens when loyal customers value the services provided by a company?Employees become more satisfied with their jobEmployees become more knowledgeableEmployees become more concerned about customersEmployees improve their job performanceEmployees share in the company’s profits

Expanding the definition of "consumer" to include any person who buys any goods or services for personal use, or for a consideration which is not more than the price ordinarily paid for such goods or services.

Concept of identifying customer needs: understanding and influencing customer behavior through ongoing communication strategies in an effort to acquire, retain, and satisfy the customer. The ultimate goal is customer loyalty. Those people outside the organization who purchase or lease products and services. This group includes vendors, suppliers, people on the telephone or Internet, and others not from the organization. Term adopted in the early days of customer service when many people started small businesses in their homes and bartered products or services with neighbors. A term used to describe businesses that are engaged primarily in service delivery. People within the organization who either require support and service or provide information, products, and services to service providers who interact with external customers. Such customers include peers, coworkers, bosses, subordinates, and people from other areas of the organization. The ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business. Something produced or an output by an individual or organization. A term used to describe the trend in which businesses have shifted from primarily production and manufacturing to more service delivery. As part of this evolution, many organizations have developed specifically to provide services to customers. A company that spends energy and effort on satisfying internal and external customers by first identifying customer needs, and then establishing policies, procedures, and management and reward systems to support excellence in service delivery.