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Follow this basic formula:(in-store purchase rate) x (in-store average order value) = shop visit conversion valueHere's an example. Imagine that OneStop, the large retail brand, calculated their in-store purchase rate to be 25% and their average order value for in-store purchases to be $400.

Question

Follow this basic formula:(in-store purchase rate) x (in-store average order value) = shop visit conversion valueHere's an example. Imagine that OneStop, the large retail brand, calculated their in-store purchase rate to be 25% and their average order value for in-store purchases to be $400.

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In your last email send, you delivered 65,902 emails, had 27,712 emails opened, 6,611 link clicks and 1,743 purchases. How would you calculate the purchase conversion rate?1 point1,743 / 27,712 (purchases / emails opened)1,743 / 65,902 (purchases / emails delivered)6,611 / 65,902 (link clicks / emails delivered)1,743 / 6,611 (purchases / link clicks)

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