What is the purpose of using content analysis for open-ended survey questions? A. To calculate summary statistics B. To categorize and analyze textual data C. To identify outliers D. To conduct hypothesis testing
Question
What is the purpose of using content analysis for open-ended survey questions? A. To calculate summary statistics B. To categorize and analyze textual data C. To identify outliers D. To conduct hypothesis testing
Solution
The purpose of using content analysis for open-ended survey questions is B. To categorize and analyze textual data. This method allows researchers to understand patterns and themes within the responses, providing a more nuanced understanding of the data.
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