CPM in advertising terms means:Group of answer choicescritical path methodcustomer product mediacost per thousandconsumer path messagecustomers per medium

If you ordered a TV commercial to run on a local TV program that could reach 500,000 households for a cost of $1,000, what would your CPM be? Group of answer choices $0.50 $2.50 $4.50 $5.00 $2.00

Which term refers to the process of managing communication between an organization and its various publics?Group of answer choicesDirect marketingSales promotionPublic relationsAdvertising

Define'Marketing Management'

A media buying agency has recommended the following 3 options to a marketing manager for his advertising campaign with a budget of  $ 1 million. The 3 options utilize different amounts of the budget. The sales of this product are $24 million in a market of $200 million and the total advertising expenditure in the category is $8.33 million.  The product is not a new product but a brand leader in the market for some years. The 3 options are:Option 1                                  Option2                       Option 3GRPs   600                                800                               900Reach    70%                             60%                             65%CPM    $20                                 $20                             $20SOV       8%                                  12%                            16%Which option should the marketing manager choose? Explain your choice.

Mass messages sent to a large group of consumers and intended to market a particular product or service are calledMultiple Choicebig market advertisements.public relations messages.large-scale messages.mass sales messages.non-targeted messages.