Merlin Inc. is a producer of smart LED light bulbs that use significantly less energy than traditional light bulbs. Merlin’s market research team has estimated that the demand curve for its light bulbs in Australia is given byP = 192 – 2Q,where P is the price and Q is the quantity demanded.For simplicity, suppose that Merlin has no fixed costs and a constant marginal cost of producing light bulbs of $64.Note: Do not include a "$" in your answers.If Merlin charges its profit maximising price of $128, it will generate consumer surplus equal to $Answer for part 1.And it will earn a profit of $Answer for part 2.Merlin is considering reducing its price to $68 to make its product more affordable to its customers and to encourage Australians to make their households more energy efficient.Doing this will cause consumer surplus to increase by $Answer for part 3.However, this will cause Merlin's profit to decrease by $Answer for part 4.
Question
Merlin Inc. is a producer of smart LED light bulbs that use significantly less energy than traditional light bulbs. Merlin’s market research team has estimated that the demand curve for its light bulbs in Australia is given byP = 192 – 2Q,where P is the price and Q is the quantity demanded.For simplicity, suppose that Merlin has no fixed costs and a constant marginal cost of producing light bulbs of " in your answers.If Merlin charges its profit maximising price of Answer for part 1.And it will earn a profit of 68 to make its product more affordable to its customers and to encourage Australians to make their households more energy efficient.Doing this will cause consumer surplus to increase by Answer for part 4.
Solution
If Merlin charges its profit maximizing price of Answer for part 1. And it will earn a profit of 68 to make its product more affordable to its customers and to encourage Australians to make their households more energy efficient. Doing this will cause consumer surplus to increase by Answer for part 4.
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