What are "Expecter's" in customer requirements classification?*

"Expecters" in customer requirements classification refer to the basic needs or requirements that a customer expects from a product or service. These are the fundamental attributes that a customer assumes will be met when they purchase a product or service.

For example, if a customer buys a car, they expect it to start when they turn the key, drive smoothly, and have functioning brakes. These are basic requirements that don't provide a competitive advantage but can lead to dissatisfaction if not met.

Here are the steps to understand "Expecters" in customer requirements classification:

1. Identify the product or service: The first step is to identify the product or service that you are analyzing. This could be anything from a physical product like a car or a service like a hotel stay.

2. Determine the basic expectations: Next, you need to determine what the basic expectations are for that product or service. These are the things that every customer would expect, regardless of any additional features or benefits.

3. Analyze the expectations: Once you have identified the basic expectations, you need to analyze them. This involves understanding why these expectations exist and how they impact the customer's satisfaction with the product or service.

4. Use the information: Finally, you can use this information to improve the product or service. If you find that a basic expectation is not being met, you can make changes to ensure that it is in the future.