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“Marketing mix” is:Group of answer choicesall of the above.marketing strategy.how a company projects its image.how a company makes itself appear different from the competition.

Question

“Marketing mix” is:Group of answer choicesall of the above.marketing strategy.how a company projects its image.how a company makes itself appear different from the competition.

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Solution

The term "Marketing Mix" refers to a combination of factors that can be controlled by a company to influence consumers to purchase its products. This includes Product, Price, Place, and Promotion, often referred to as the 4 Ps of marketing.

  1. Product: What a business sells, this could be a physical product or a service. The product should fulfill a consumer need or want.

  2. Price: How much consumers pay for the product. This should reflect the product's perceived value.

  3. Place: Where and how the product is sold. This could be in a physical store or online.

  4. Promotion: How consumers find out about the product. This could be through advertising, sales promotions, public relations, or social media.

So, the "Marketing Mix" is a marketing strategy that involves how a company projects its image and how it makes itself appear different from the competition. Therefore, the answer to your question would be "all of the above".

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