The complete set of all products and product lines offered by a firm is called its product assortment, or product .

The product Blank______ is the complete breadth and depth of all products offered by a firm.Multiple choice question.mixbrandlinecategorywidth

A product line is a group of items, often referred to as Stock Keeping Units (SKU's). True False

A ________ is a group of closely related products that are treated as a unit because of a similar marketing strategy.Multiple Choiceproduct linebrandcohortproduct mix

A firm's product mix Blank______ represents the number of product lines offered by the firm.Multiple choice question.categorybreadthdepthbrand

The strategy of distinguishing one firm’s product from the competing products of other firms is called product