If your business’ potential target audience is baby boomers and millennials, which of the following social media platforms should you advertise on?(Required)FacebookPinterestInstagramSnapchat
Question
If your business’ potential target audience is baby boomers and millennials, which of the following social media platforms should you advertise on?(Required)FacebookPinterestInstagramSnapchat
Solution
To reach both baby boomers and millennials, it would be best to advertise on Facebook and Instagram.
Facebook is widely used by both generations. According to a 2019 survey by the Pew Research Center, about 68% of baby boomers and 79% of millennials use Facebook.
Instagram, on the other hand, is more popular with millennials. The same survey found that 67% of millennials use Instagram. While only about 21% of baby boomers use Instagram, this number is growing.
Pinterest and Snapchat are less popular with both generations. Only about 34% of millennials and 15% of baby boomers use Pinterest, while Snapchat is used by 53% of millennials and just 9% of baby boomers.
Therefore, to reach the widest possible audience, it would be best to focus on Facebook and Instagram.
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