MinimalismMinimalism is a fast-growing lifestyle. Watch the following video to know more:If you think in terms of the consumer behaviour model, you'll realise that this single external influencer (lifestyle) is dominating all purchase decisions of minimalists. Minimalists try to actively resist all marketing activity done by companies — the very thing that you are trying to learn in this course!But let's go back to the fundamental purpose of marketing: identifying the consumer need and fulfilling it. Using this principle, what kind of product strategy should you adopt to appeal to minimalists? (More than one option may be selected.)Products that can be sold at heavy discountsProducts that can be purchased in bulk and disposedProducts that elevate the status of the individualHigh-quality products with a focus on longevityProducts that have a wide range of functions

The element that is NOT considered under personal factors that are influencing consumer buying decisionQuestion 12Answera.Occupationb.Personal and Self-conceptc.Age and Lifecycle staged.Social Class

What are some examples of products you've purchased impulsively due to consumerist influences?

Which statement best describes the appropriate marketing strategy for nondurable goods?Question 14Answera.Nondurable goods should be made available in many locations, charged with a small markup, and advertised heavily to induce trial and build preference. b.Nondurable goods typically require more personal selling and service, command a higher margin, and require more seller guarantees. c.Nondurable goods should be marketed with a focus on exclusivity and limited availability to create a sense of urgency among consumers.

I feel you need to make clearer the criticality imbued in using postfeminism as a theoretical framework. How exactly does postfeminism help structure an analysis of circulating ideas around consumerism in the show? Remember, postfeminism isn't simply a descriptive term but it is a theory which you will need to apply in your analysis. This article will help clarify it for you:  Banet-Weiser, S., Gill, R., Rottenberg, C., 2020. Postfeminism, popular feminism and neoliberal feminism? Sarah Banet-Weiser, Rosalind Gill and Catherine Rottenberg in conversation. Feminist Theory 21, 3–24. https://doi.org/10.1177/1464700119842555Your resources are okay- but very briefly justified. I would continue working on narrowing down the focus of your research, how do you intend to approach 2 Broke Girls- will you be looking as a specific episode, a character?Good luck!

Do you have some additional insight into consumer behavior? What do you think is important to consider when considering what consumers want?