This is a pricing strategy in which a product is priced above that of competitors’ products, when competition is minimal, to quickly recoup investments.Group of answer choicesAggressive export pricingSkimmingDynamic incremental pricingPenetration pricing
Question
This is a pricing strategy in which a product is priced above that of competitors’ products, when competition is minimal, to quickly recoup investments.Group of answer choicesAggressive export pricingSkimmingDynamic incremental pricingPenetration pricing
Solution
The pricing strategy described is known as Skimming. This strategy is often used when a product is new or has very few competitors, allowing the company to set a high price. The goal is to recover the investment made in the product as quickly as possible before competition increases and a price drop becomes necessary.
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