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Which growth strategy is being used when a firm introduces a new product or service to a market segment that is currently not served by the firm?Multiple Choiceproduct developmentmarket developmentmarket penetrationdiversificationdemarketing

Question

Which growth strategy is being used when a firm introduces a new product or service to a market segment that is currently not served by the firm?Multiple Choiceproduct developmentmarket developmentmarket penetrationdiversificationdemarketing

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Solution

The growth strategy being used when a firm introduces a new product or service to a market segment that is currently not served by the firm is diversification. This strategy involves both creating new products and exploring new markets.

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