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When considering how mobile users will search for your business, which types of keywords should you focus on?Long tail keywordsShorter keywords and phrasesLonger keywords and phrasesExact match keywords

Question

When considering how mobile users will search for your business, which types of keywords should you focus on?Long tail keywordsShorter keywords and phrasesLonger keywords and phrasesExact match keywords

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Solution

When considering how mobile users will search for your business, you should focus on the following types of keywords:

  1. Shorter keywords and phrases: Mobile users often use shorter queries due to the small keyboard and the on-the-go nature of mobile use. Therefore, it's important to optimize for shorter keywords and phrases that mobile users are likely to use when searching for your business.

  2. Long tail keywords: These are longer and more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase. They can be very valuable if you know how to use them.

  3. Longer keywords and phrases: While mobile users tend to use shorter queries, there's still a place for longer keywords and phrases, especially as voice search becomes more popular. People tend to use more natural language when using voice search, so longer keywords and phrases can be effective here.

  4. Exact match keywords: These are keywords that exactly match a search query. Google has moved away from exact match keywords in recent years, but they can still be useful in certain situations, such as when you're bidding on keywords in Google Ads.

Remember, the key is to understand your audience and how they search for your business on mobile. Use this understanding to guide your keyword strategy.

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When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...Outrank lots of larger, more established companiesFind more opportunitiesSee more traffic than short tail keywordsPerform better on social media

Choose the right keywordsThe right keywords can get you

What is a common benefit to long-tail keywords?

Short strings of specific keywords with low search volume are called ___________.Long-hair keywordsLong-tail keywordsHigh-relevance keywordsTop-tail keywords

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