Determining what consumer attitudes are with regard to a particular product and its advertising would be part of the _________ function in marketing research. Group of answer choices descriptive diagnostic predictive forecasting
Question
Determining what consumer attitudes are with regard to a particular product and its advertising would be part of the _________ function in marketing research. Group of answer choices
descriptive
diagnostic
predictive
forecasting
Solution
The correct answer is the "descriptive" function in marketing research. This function involves gathering and presenting factual statements. When you're determining consumer attitudes towards a particular product and its advertising, you're describing the current state of affairs.
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