Question 1An online gardening magazine wants to understand why its subscriber numbers have been increasing. What kind of reports can a data analyst provide to help answer that question? Select all that apply.1 pointReports that compare past weather patterns to the number of people asking gardening questions to their social mediaReports that predict the success of sales leads to secure future subscribersReports that examine how a recent 50%-off sale affected the number of subscription purchasesReports that describe how many customers shared positive comments about the gardening magazine on social media

What does the “Demographics” section of User Reports provide insights into?The number of social media sharesThe number of visits to your websiteThe age and gender of your website visitorsThe number of product purchases

Your next interview question deals with sharing information with stakeholders. Consider and respond to the following question. Select all that apply.Let’s say you’ve created a report to present stakeholders with information about an upcoming event. Describe the benefits of using a report. Select all that apply.1 pointReports provide a snapshot of high-level, historical data.Reports enable stakeholders to interact with the data.Reports reflect data that’s already been cleaned and sorted. Reports offer live monitoring of incoming data.

Scan the macroenvironment and discuss two (2) macroenvironmental trends (under two (2) different macroenvironment forces) that would impact the success of a business with relation to covid and promotional activity from magazines.

Question 1What do businesses use marketing data for?1 pointTo run campaigns on different platforms To answer questions clearly by drawing on real customer behaviors and interactions To measure how successful a business is in its effort to reach a business or marketing goalTo provide a clear picture of the raw numbers

Topic 5 discussed reasons why businesses may report their social and environmental impact. Choose all the reasons that align with the ‘business case’ perspective discussed in the lecture:Group of answer choicesTo justify the work of CSR departmentsTo add detail to annual reports for stakeholdersTo enhance business reputationTo avoid negative media reportingTo encourage other businesses to also fairly report their social and environmental impact