Marshall McLuhan claimed that media __________.A.are the only “true” form of communicationB.simply transmit messagesC.will never be as powerful in shaping attitudes as is face-to-face talkD.shape the content of the messages they transmit

The claim made by Marshall McLuhan is that __________.A.“media is simply a process that has nothing to do with the information they transmit”B.“there can be no objective truth”C.“the medium is the message” because inevitably it shapes what it transmitsD.“media is always in the middle”

McLuhan’s analysis of the media may be summed up in the phrase __________.A.“Transmission requires permission.”B.“The medium is the message.”C.“Only media knows where media goes.”D.“They call it a ‘medium’ because it is rarely well done.”

According to paragraph 3, the phrase ‘the medium is the message’McLuhan’s views regarding communication media crystallised in his 1964 book Understanding Media: The Extensions of Man. This work is often reduced to the commonly quoted phrase ‘the medium is the message’, yet ironically, this is one of the most misunderstood phrases of the twentieth century. Many people believe that ‘the medium’ refers to the mass media, whether it be television, radio or the Internet, and that ‘the message’ means the content or information carried by the mass media. When people put these two ideas together, they mistakenly jump to the conclusion that ‘the medium is the message’ means that the medium is much more important than the content it carries, or that McLuhan meant that content was inconsequential. McLuhan’s point is both more subtle and more interesting.(2 Points)A - was not invented by McLuhan.B - is both widely used and misjudged.C - states that content is not important.D - was a criticism of the mass media.

What is suggested about Marshall McLuhan’s theories in the first paragraph?In the twentieth century, television and radio became the dominant media through which people consumed information and entertainment. How did these new media affect society? How did they influence the future of communication? One of the most influential figures with respect to these questions was the Canadian philosopher of communication Marshall McLuhan (1911–1980). More than just an academic thinker and writer, McLuhan was an example of a new phenomenon – the public intellectual. Not always without controversy, McLuhan often appeared on television and radio, the very media that he sought to understand and explain through his theories.(2 Points)A - They were widely criticised by other academics.B - They resulted from his experience in broadcasting.C - They helped make McLuhan a household name.D - They are no longer generally accepted by scholars.

The following are considered popular but erroneous beliefs (or myths) about communication except:*1 pointThe more one communicates, the better their communication will be.*People are not mind readers and to consider them as such creates barriers to open and genuine communication.Interpersonal or group conflict is a clear sign that the relationship or group is in trouble.Communication and listening are not learned skills.Fear of public speaking is unhealthy and must be minimized or avoided.Which of the following refers to the vehicle or medium through which messages pass in the communication process?*1 pointencoderdecoderchannelnoisefeedback