A manufacturer of dish washing soap has just invented a new type of soap that cleans better. The manufacturershould choose to distribute the soap through __________ distribution*3 pointsA. intensiveB. inclusiveC. selectiveD. exclusive
Question
A manufacturer of dish washing soap has just invented a new type of soap that cleans better. The manufacturershould choose to distribute the soap through __________ distribution*3 pointsA. intensiveB. inclusiveC. selectiveD. exclusive
Solution
The manufacturer should choose to distribute the soap through intensive distribution.
Here's why:
Intensive distribution is a strategy used by companies to sell their products or services in as many outlets as possible. This strategy is often used for products that are frequently purchased, such as dish washing soap.
The goal of intensive distribution is to saturate the market with the product, making it easily accessible and available to consumers. This is especially beneficial for a product like dish washing soap, which is a common household item.
In contrast, exclusive distribution would limit the availability of the product to specific outlets, which may not be ideal for a product like dish washing soap that is used by a wide range of consumers. Selective distribution falls somewhere in between, with the product being available in some outlets but not others.
Therefore, the best choice for this manufacturer would be intensive distribution (Option A).
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