What is the implication of intangibility in services on marketing strategies? * choices: -Focus on physical product attributes -Emphasize customer experience and tangible cues -Ignore customer feedback -Reduce marketing efforts
Question
What is the implication of intangibility in services on marketing strategies? * choices: -Focus on physical product attributes -Emphasize customer experience and tangible cues -Ignore customer feedback -Reduce marketing efforts
Solution
The implication of intangibility in services on marketing strategies is to "Emphasize customer experience and tangible cues". Since services cannot be physically examined before purchase, marketers need to emphasize the benefits and value of the service through customer experiences and tangible cues. This can include testimonials, case studies, or physical evidence of the service's results.
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