In 1953, Friedson criticized the view of the media audience as a mass audience, arguing that people use media within a(n)                                 context.Group of answer choicesinterpersonalpoliticaldemographicmedia literacy

Question 2Tips1 ptsThe Lindgren reading makes the argument that the definition of media should be restricted to film, television, radio, print, and the internet.Group of answer choicesTrueFalse

Media are a gateway to an intended audience, and a type of public alongside investors, customers, employees, the community and the government. Group of answer choicesTrueFalse

The audience (media consumer) in the context of contemporary mass communicationenvironment is an active audience who judiciously engages with the media in a symbioticfashion. Write a critical analysis of the statement with the help of an example from conventionaland new media forms.

People gain “media literacy” when they __________.A.have access to mass mediaB.are able to read and writeC.become critical consumers of mass mediaD.take mass media for granted

Media only seem to exert a negative influence on society.Group of answer choicesTrueFalse