QuestionWhich of these items is an example of Place utility?ResponsesPackaging related products together in a container for a special pricePackaging related products together in a container for a special priceArranging special credit programs to purchase a high-ticket itemArranging special credit programs to purchase a high-ticket itemPutting more expensive products on shelves at eye levelPutting more expensive products on shelves at eye levelRecording a salesperson as he or she demonstrates a product
Question
QuestionWhich of these items is an example of Place utility?ResponsesPackaging related products together in a container for a special pricePackaging related products together in a container for a special priceArranging special credit programs to purchase a high-ticket itemArranging special credit programs to purchase a high-ticket itemPutting more expensive products on shelves at eye levelPutting more expensive products on shelves at eye levelRecording a salesperson as he or she demonstrates a product
Solution
To determine which of these items is an example of Place utility, we need to understand what Place utility means. Place utility refers to the value or benefit that is added to a product or service by making it available at a convenient location for customers.
Now, let's analyze each option:
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Packaging related products together in a container for a special price: This is an example of Time utility, as it offers convenience and savings by bundling related products together. It does not directly relate to the availability or convenience of the product's location.
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Arranging special credit programs to purchase a high-ticket item: This is an example of Ownership utility, as it provides customers with the ability to own a high-ticket item through special credit programs. It does not directly relate to the availability or convenience of the product's location.
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Putting more expensive products on shelves at eye level: This is an example of Place utility. By placing more expensive products at eye level, it makes them easily accessible and visible to customers, increasing the convenience of their location within the store.
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Recording a salesperson as he or she demonstrates a product: This is not an example of Place utility. It may be considered as an example of Information utility, as it provides customers with information about the product. However, it does not directly relate to the availability or convenience of the product's location.
Based on the analysis, the item that is an example of Place utility is "Putting more expensive products on shelves at eye level."
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