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Multiple Select QuestionSelect all that applyWhich of the following are costs that an organization incur when it produces only a single product and attempts to sell it in two or more different market segments? Multiple select question.Creating a separate promotional campaignEstablishing a new channel of distributionEstablishing mass customizationDeveloping and producing several versions of the productNeed help? Review these concept resources.

Question

Multiple Select QuestionSelect all that applyWhich of the following are costs that an organization incur when it produces only a single product and attempts to sell it in two or more different market segments? Multiple select question.Creating a separate promotional campaignEstablishing a new channel of distributionEstablishing mass customizationDeveloping and producing several versions of the productNeed help? Review these concept resources.

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Solution

The costs that an organization may incur when it produces only a single product and attempts to sell it in two or more different market segments include:

  1. Creating a separate promotional campaign: This is a cost because the organization will need to invest in different marketing strategies to appeal to the different market segments. This could include different advertising materials, different social media campaigns, etc.

  2. Establishing a new channel of distribution: This is also a cost because the organization may need to set up new distribution channels to reach the different market segments. This could include setting up new retail locations, hiring new distribution partners, etc.

  3. Developing and producing several versions of the product: This could be a cost if the organization decides to modify the product to better suit the needs of the different market segments. This could include making changes to the product design, packaging, etc.

However, "Establishing mass customization" is not a cost associated with selling a single product in multiple market segments. Mass customization refers to the process of delivering wide-market goods and services that are modified to satisfy a specific customer need. It is a marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

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