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Competency MatrixSuppose you have opened a new retail electronic appliance showroom in Kanpur, Uttar Pradesh. It will stock all the major white goods, such as refrigerators, televisions, microwaves and air conditioners. In order to get the business started, you need 10 salespeople, and one sales manager who will directly report to you. Which of the following competencies will you look for in both the job profiles?

Question

Competency MatrixSuppose you have opened a new retail electronic appliance showroom in Kanpur, Uttar Pradesh. It will stock all the major white goods, such as refrigerators, televisions, microwaves and air conditioners. In order to get the business started, you need 10 salespeople, and one sales manager who will directly report to you. Which of the following competencies will you look for in both the job profiles?

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Solution

For the Salespeople:

  1. Product Knowledge: They should have a good understanding of the electronic appliances they are selling. This includes knowing the features, benefits, and the differences between different brands and models.

  2. Communication Skills: They should be able to clearly explain the features and benefits of the products to the customers. They should also be able to answer any questions the customers may have.

  3. Customer Service Skills: They should be able to handle customer complaints and issues in a professional and courteous manner. They should also be able to build good relationships with the customers to encourage repeat business.

  4. Sales Skills: They should be able to persuade customers to make a purchase. This includes being able to identify the needs of the customers and suggest the right products to meet those needs.

  5. Teamwork Skills: They should be able to work well with other salespeople and staff in the showroom. This includes being able to coordinate with others to ensure the showroom is well-stocked and organized.

For the Sales Manager:

  1. Leadership Skills: They should be able to lead and motivate the sales team to achieve their sales targets. This includes being able to provide guidance and feedback to the salespeople.

  2. Strategic Planning Skills: They should be able to develop and implement sales strategies to increase sales and profitability. This includes being able to analyze sales data and market trends.

  3. Decision-Making Skills: They should be able to make important decisions regarding sales strategies, staffing, and other business matters.

  4. Problem-Solving Skills: They should be able to identify and resolve issues that may affect sales or customer satisfaction.

  5. Communication Skills: They should be able to effectively communicate with you, the sales team, and the customers. This includes being able to clearly convey sales targets and strategies to the sales team.

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